Does Vit C Reduce Cataracts

History Marketing - the non-fiction success of Alexander Schug now 200 years



On 1 October 2010 was in the Chamber of Commerce of Stockholm, the Swedish edition of the book "History Marketing. A guide to dealing with history in companies presented. The Swedish edition is supplemented by essential aspects and based on the Swedish market. The initiative for the Swedish edition was made by Susan Gohlin, which transposed the project for the Centrum för Naringslivshistoria. In over four years The book is ripe - the Managing Director of Centrum för Naringslivshistoria, Alexander Huseby, it could now present to the public in a panel discussion. Leading representatives of the Swedish communications industry took part in the panel: Helena Donar (Arla Foods), Henry Stenson (Ericsson), Margareta van den Bosch (H & M), and Urban Bäckström (Svenskt Näringsliv).
Dr. Alexander Schug, owner of the agency in Berlin past and been one of the leading German providers of services related to the topic of corporate history: "The Swedish project shows that we have something initiated, which provides communications work the company in times of globalization is becoming increasingly important to obtain identities. Company history is one of the major key. " The History
marketing, the targeting of corporate history for the marketing company, is a matter of becoming a cross-border communication issue. Services Agency as the past have therefore increasingly globally oriented services - together in the network such as the Centrum för Naringslivshistoria under Alexander Huseby. The goal of this service is aimed at the resolution values in the globalization of a corporate culture continues for a diverse workforce and experience to comprehend . Make Diversity is the reality of international companies - History Marketing defined within the diversity the common denominator and the central idea, without which there is no business cultural sense. But also for external communication, retain customers and business partners, the Marketing History is available: For history creates the necessary confidence, it takes a player on the market, to be perceived positively.
The Swedish edition is published in the prestigious Ekerlids Förlag, Stockholm costs and 298 Swedish crowns. For more information see: http://www.ekerlids.com or http://www.naringslivshistoria.se/Aktuellt/